Category: Technology Marketing

Interview w/ Keith Reynolds

I was recently asked about Inbound Marketing as a discipline and joining forces with Austin Lawrence Group by Jeffrey Sherman on the WESU’s Business Buzz radio show. A recording of the interview is posted on Vimeo. I think you’ll see how just how enthusiastic I am about starting work with the Austin Lawrence Group. You can [...]

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Keith R. Reynolds Joins Austin Lawrence Group As Vice President And Senior Marketing Advisor

Keith R. Reynolds Joins Austin Lawrence Group As Vice President And Senior Marketing Advisor Internet and B2B Marketing Expert Will Drive Business Development for Inbound Marketing Practice STAMFORD, Conn., Feb. 3, 2014 /PRNewswire/ — Keith R. Reynolds joins Austin Lawrence Group Inc. to accelerate growth of its Inbound Marketing practice. Reynolds offers clients more than [...]

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MOBILE: Mission Critical Investment in a Risk Averse Environment

Brenda Lewis was presenter at the June 21st Tri-state Innovation Luncheon. Here is her very informative presentation: Brenda Lewis: MOBILE: Mission Critical Investment in a Risk Averse Environment Late last year the National Venture Capital Association predicted there will be a seed and early stage funding shortage in 2012. Indeed, anemic early stage venture fund formation [...]

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The Pivot: A Critical Juncture For Any Start-up

Sometimes you just have no choice.   In introducing Mark Strauss’ presentation, “Pivot Your Fundraising” to May 2012 Tri-State Innovation Economy Luncheon, Keith Reynolds tells this amazing story of a technology pivot at his last start-up. The Pivot: A Critical Juncture For Any Start-up As an entrepreneur, sometimes “you have to do what you have [...]

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Capture the Energy: Tri-State Innovation Economy Luncheon Promo

Capture the Energy… The Maxim team has been hard at work on a luncheon series to support the renaissance of the innovation economy in the tri state area. Our goal is to create a network that empowers the next generation of creative and technical entrepreneurs to quickly plug into capital, customers and other necessary resources. [...]

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Social Media Success – Two Leaders’ Perspectives: EMC and Dell’s Social Media Journeys

Synopsis of Social Media Success – Two Leaders’ Perspectives: EMC and Dell’s Social Media Journeys    Download the full article here. Gene Alvarez, a VP with Gartner’s Research organization, notes that, “The corporate communications model is evolving to an IT platform.” Social media technology has forced companies to embrace new communications models with both customers and [...]

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If The Market Calls You A Donkey… Buy a Saddle

This article, “If The Market Calls You A Donkey… Buy a Saddle,” for technology executives could  equally be entitled, “Expanding Customer Value Through Services.” Thinking beyond simply how your technology works and what your technology does has many implications for technology suppliers. Look, for example, at the Siri experience for consumers with the iPhone. Blackberry [...]

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Packetize your Marketing

Packetize: Verb (signal processing) To form data into packets, or bundled units, according to a specific protocol for transmission and delivery to another system. What does that have to do with marketing? Differentiating a company in the mind of customers and investors, the essence of branding, is the single biggest marketing challenge for today’s technology [...]

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So What?

Does Your Marketing Answer This Question? “So What?  Why should I buy from you?”  How many times have you heard this as you sat across the table from a customer presenting your company, products and services? Maybe you have heard it directly, maybe not; maybe you are just not listening closely enough.  But answering these [...]

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