If you are a marketer, you cannot ignore Facebook’s 800M “Friends” impact on your ability to reach customers. However, according to a recent Fast Company article, “Remember that as long as you do not pay for Facebook, you are the product, not the customer.”
All the new changes to Facebook are making more of your information available.
Bottom line… Be very careful who you friend. Learn what terms like “Timeline” and “Frictionless” mean. Make sure you understand all your privacy settings. Think twice, or even three times before adding 3rd party apps.
What The New Facebook Changes Mean For Businesses
FAST COMPANY | SEPTEMBER 23, 2011